The Tea Association of the USA, Inc.

        Herbs have been used for thousands of years to treat a multitude of ailments ranging from digestive problems to kidney stones. While herbs have been the basis of many of our everyday curatives including aspirin, herbs and their healing powers have finally come to the forefront in the U.S. today. Chamomile, for example, has become well known to mainstream consumers for its ability to induce sleep and relaxation. Herbs now in fashion that can be promoted to consumers seeking tea and tisanes for their healing properties include ginseng, a universal tonic for lack of energy. Ginseng pairs nicely with green tea to soften its bite and make the taste more amendable to those customers who just don’t have the palate for green tea alone.

        Echinacea has been used by both Native Americans and European settlers to treat colds, headaches, infections, and more. Currently one of the best-selling herbs in America, evidence substantiates Echinacea’s ability to help the immune system ward off infections. On a cold, rainy day, an Echinacea-infused tea could be a big seller.

        Mainly purported to help with memory retention, Gingko biloba is quite popular with consumers these days. Try marketing teas with gingko to your college students who come in to study. Once you understand the range of herbs and their curative properties, custom blend tisanes to help remedy your customer’s ailments. The added personal touch will bring your customers back time and time again.

• The Road to Discovery
• Developing a Niche
• Capturing the Demographics
• Slow Down
• Speed Up
• Health is Hot
• Offer the Extraordinary
• For Sophisticated Palates
• Curative Curiosity
• On the Town
• Adventurous
• Evaluating Your Product Offerings
• The Right Cup for the Right Step
• Marketing the Menu
• MAIN

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