January is National Hot Tea Month, and if you start planning today,
you’ll be primed to take advantage of the excellent marketing
opportunity this promotion affords. Take the next two months to enhance
your menu and marketing plan and discover what kind of profit your
tea program is really capable of yielding.
The Tea Association of the USA first spearheaded national Hot Tea
Month in the early 90’s as a way to help its member companies
give their marketing campaigns a single voice—a kind of “Got
Milk” campaign. The campaign is open to all companies selling
tea in the U.S., and it features some fairly generic artwork of a
teapot logo with the words January Is National Hot Tea Month that
can be included on marketing collateral and advertisements throughout
the month of January. “The National Hot Tea Month campaign has
given smaller companies a chance to attach their marketing efforts
to a national program,” says Joe Simrany, president of the Tea
Association of the USA. “The result is a small, regional effort
with a much larger, national feel.”
This campaign is a great way for retailers to draw attention to their
tea programs, but how effective it is depends entirely upon how you
promote it.
Here are a few ideas to
help you make the most of this opportunity.
