Preliminary Overview of
Business Session Content
The following outline represents some of the anticipated topics to be included in the 2005 World Tea Forum Business Sessions. Please note: this is not a final agenda.
» Using a Health Message to Market Your Brand
An update on the status of the industry's position to the FDA for a health claim for tea in addition to a review of activities by small and large companies within the tea industry as to what they are currently doing.
» “Social Welfare or Warfare”
An investigation into the various options for packing companies to address the growing need to be socially responsible.
» Tsunami Update - Operation USA
The tsunami charity selected by the Tea Association of the USA as the recipient of our monetary contribution will present an update on the situation in the affected countries.
» World Tea Expo
A review of plans for the future and why it is in everyone's best interest to exhibit at next year's Expo.
» “Ready to Drink: Has the Industry Fulfilled It's Potential?”
Is the bottled tea sector evolving? If so, how and what will keep it competitive in the future?
» “White Tea and Growing Pains”
The boom in interest and product launches has asked questions of the trade.
» Foodservice Report
» Update on Specialty Tea
» PRODUCERS, PACKERS & IMPORTERS BREAKFAST:
» Food Safety
» Bioterrorism Agent Registrations
» Import Challenges
» Global Pesticide Management
» CEO PANEL By Special Invitation Only
Various individuals from leading tea packer companies will be invited to discuss challenges and opportunities facing the global tea industry.
» IMPORTERS PANEL By Special Invitation Only
The purpose of this meeting, which will be open to Importer members only, is to discuss issues of specific concern to them. Discussions will focus on topics ranging from the rising costs of customs inspections and what can be done about them to ensuring the safety of the supply chain.
» MARKETING PANEL By Special Invitation Only
Leading international marketing professionals will be invited to discuss efforts the Tea Council should be initiating in order to more effectively market tea and maximize the Tea & Health campaign. The group will also discuss ways to deal with sensitive issues and negative publicity.