50 Million Dollar Proposal Sought

GLOBAL PROMOTION CAMPAIGN FOR CEYLON TEA- SRI LANKA TEA BOARD

 

EXPRESSION OF INTEREST

The Cabinet of Ministers in the Government of Sri Lanka have approved a global Promotion Campaign for Ceylon Tea with an estimate budget of Rs.5 Billion (Approx. USD 50 Million) for a period of five years commencing from year 2012.


On the recommendation of the Technical Evaluation Committee (TEC), the Cabinet Appointed Negotiating Committee (CANC) will be responsible for implementation of the communication plan for the promotion of Ceylon Tea in identified target market.  

In view of the above, Sri Lanka Tea Board has taken steps to invite Expression of interest from reputed and experienced Advertising Agencies.

The notice for Expression of interest is attached along with the Agency Profile Format.

 It is appreciated if this global tender could be given adequate publicity on your websites. 

 

PREPARATION AND IMPLEMENTATION OF A COMMUNICATION 

PLAN FOR THE PROMOTION OF CEYLON TEA

 AGENCY PROFILE (right-click to "Save as")


Hasitha De Alwis
Director (Promotion)

Tea Promotion Division
Sri Lanka Tea Board.
574/1Galle Road,
Colombo 03

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